Eureka – Consumer Trade Packs

Harrison Consulting, formerly Portfolio Advertising worked with Eureka DIY Solutions to create massive in-store brand presence in over 2’000 hardware stores throughout SA. We designed the Eureka Trade Packs as an extension of the massively successful consumer packs and we were responsible for the in-store merchandising stand headers and the “Running Bag Man” character which became synonymous with the brand for many years. We also helped create the cartoon customer profiles which were successfully used in trade loyalty advertising campaigns.