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Design in Practice

Practical insight for B2B brand communication

With over 30 years in the B2B design business, we feel qualified to offer opinions and ideas on how you should be tackling your product branding, advertising and customer communication!

Welcome to Design in Practice - a collection of articles, posts, opinions and interesting links on all things related to creative, effective B2B brand communication.

Latest Blog Posts

  • 2026/02/17
    Bridging The Gap Between AI-Generated Design and Print-Ready Artwork
  • 2026/02/10
    Why Product Packaging is so Much More Than Just a Box
  • 2026/01/26
    6 Common Catalogue Design Mistakes in B2B Marketing
  • 2026/01/21
    Display and Point of Sale Design for B2B Brand Marketing
  • 2026/01/13
    Effective B2B Advertising: Creating Ads That Work in Trade Journals & Online
  • 2026/01/05
    What Makes Effective Packaging Design for B2B Brands?
  • 2025/12/15
    Catalogue vs Brochure: Which Is Right for Manufacturers?
  • 2025/12/01
    How to Choose the Right B2B Catalogue Design Agency
Bridging The Gap Between AI-Generated Design and Print-Ready Artwork
2026/02/17

Bridging The Gap Between AI-Generated Design and Print-Ready Artwork

Packaging Design
Why Product Packaging is so Much More Than Just a Box
2026/02/10

Why Product Packaging is so Much More Than Just a Box

Product Packaging
6 Common Catalogue Design Mistakes in B2B Marketing
2026/01/26

6 Common Catalogue Design Mistakes in B2B Marketing

Catalogue Design
Display and Point of Sale Design for B2B Brand Marketing
2026/01/21

Display and Point of Sale Design for B2B Brand Marketing

Display & POS
Effective B2B Advertising: Creating Ads That Work in Trade Journals & Online
2026/01/13

Effective B2B Advertising: Creating Ads That Work in Trade Journals & Online

Advertising
What Makes Effective Packaging Design for B2B Brands?
2026/01/05

What Makes Effective Packaging Design for B2B Brands?

Packaging Design
Catalogue vs Brochure: Which Is Right for Manufacturers?
2025/12/15

Catalogue vs Brochure: Which Is Right for Manufacturers?

Catalogue Design
How to Choose the Right B2B Catalogue Design Agency
2025/12/01

How to Choose the Right B2B Catalogue Design Agency

Catalogue Design
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